China Digital Strategy for the SME, part 2
See part 1 for a brief rundown on why you should be thinking “incremental” and “scalable” rather than “big launch” for your China online strategy. Components
Broken Voice, Broken Heart
Cheng Yanqiu (1904-1958) was born to play the dan, or feminine role in Beijing Opera. Willowy and graceful, he made it through puberty with nary a crack in his sweet soprano pipes. While western
Chinese Social Media for the SME
Social media for businesses, whether in China or the West, is a lot like marriage: darned if you do, darned if you don’t. If you do, you’re making a commitment to sharing, caring, and time
It’s Called “Singles Day”, Not “Sellers Day”
14.3 billion bucks. One day of sales. That’s more than ten dollars from every man, woman and child in mainland China. But if you’re not aware of the difference between sales and profit,
Queer As Ancient Folk
Alternative lifestyles in old China were not necessarily always a closeted affair. Admit it. When you look at old photographs and portraits from the past, you think the subjects were nothing like
Crossing the China Border: No Magic Rides
The good news: cross border ecommerce can be super scalable, and leverages the SME’s key advantage – not being in China. The bad news: there is no magical set-it-and-forget-it cross border
Why SMEs Should Miss the Chinese 3rd Party
Ever gone a long way, through a lot of trouble, for a party where you didn’t really know anyone? It takes courage and social skills to go from feeling lost, to making connections and enjoying
The Chinese Eunuch Hall of Fame
What makes a man a man? No, not that. That only makes him a male monkey. No, being a real man lies in manly actions no other be-testicled animal would undertake. The male essence is exalted in
Scalable China B2B for SMEs
A very common question from SMEs is, “Why can’t I just find a Chinese distributor to buy my products and take it from there?” A fair question, to be sure. Logical, too. Of the estimated
Best Way Into China? Stay Out.
Born and bred Beijinger Jessica Ruan just moved to Heidelberg, and it’s totally stressing her out. Culture shock? Language barrier? Heck no. Jessica is one of those fearlessly chipper,
China Insider: Ajyaguru on Cross Border Logistics
“Cross border” e-commerce gets confusing, fast. The grey cloud of government regulation makes the industry hazy to begin with. Then there are the endless layers of different
Black Chicken Power
Well la DEE da, the New York Times is making it hip to eat black chicken. High time, too, since in all objective terms, the black chicken, an wuji in China, a Silkie elsewhere, is the go-to bird.
It’s Called “Singles Day”, Not “Sellers Day”
14.3 billion bucks. One day of sales. That’s more than ten dollars from every man, woman and child in mainland China. But if you’re not aware of the difference between sales and profit, stop here, click here, and we’ll talk about the China market some other time. It’s correct...
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Taylor Swift Lyrics Solve China
6 Signs of No Alibaba Apocalypse
A Grey Shadow on Cross Border eCommerce
Alibaba Fakes and the Tuhao Effect
2 False Starts to Kobe’s China Game
The rich and famous are very different from us. They have more money. And fame. Besides that, they tend to make the same mistakes as the rest of us, only on a larger scale. For those of us marketing to China, let Kobe’s early fumbles demonstrate. 1. He Didn’t Stay...
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3 More China Market Myths
China Lifestyle Branding – In Sight
5 China Market Myths
Chinese Dog Owners vs Dog Eaters
Best Way Into China? Stay Out.
Born and bred Beijinger Jessica Ruan just moved to Heidelberg, and it’s totally stressing her out. Culture shock? Language barrier? Heck no. Jessica is one of those fearlessly chipper, boundlessly energetic Chinese women who can move mountains. Moving to a new country – not a problem. The problem is...
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Will Macy’s Magic Work in China?
Will the Crash Kill China’s Consumer Economy?
Chinese Economy Slowing, Chinese Consumers Speeding
Alibaba Fakes and the Tuhao Effect
The Coming Death of Top Ten Chinese eCommerce
News of Suning’s new $4.6B tie up with Alibaba ignores the fact that Suning’s own ecommerce platform is considered a top ten Chinese ecommerce site as far as volume and traffic, albeit with less than 5% market share, like all the others besides JD and Alibaba. Look for the latter to continue...
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Stock Crash Not Slowing U.S. Sales to China
Baby Tree Will Own China Community Ecommerce
Unilever Has No Lever for Chinese Online Consumers
New Alipay Upgrade Increases eCommerce Opportunities
China Digital Strategy for the SME, part 2
See part 1 for a brief rundown on why you should be thinking “incremental” and “scalable” rather than “big launch” for your China online strategy. Components of a Growth Hacking Strategy for China Cross Border Logistics: establishing then maintaining a China entity, then registering products, precludes a growth hacking...
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China Digital Strategy for the SME Summarized: Pt.1
Chinese Social Media for the SME
Crossing the China Border: No Magic Rides
Why SMEs Should Miss the Chinese 3rd Party
Broken Voice, Broken Heart
Cheng Yanqiu (1904-1958) was born to play the dan, or feminine role in Beijing Opera. Willowy and graceful, he made it through puberty with nary a crack in his sweet soprano pipes. While western teens in similar circumstances would have suffered taunting for such androgyny, Cheng enjoyed accolades, fame,...
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Queer As Ancient Folk
The Chinese Eunuch Hall of Fame
Black Chicken Power
