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Weibo Sucks for Users and Brands

Why Weibo Sucks

Apologies for the Buzzfeed title, but Weibo does suck. To clarify, it sucks for the hundreds of millions of Chinese users who used to love it, and for you the western brand by extension. For

Chinese display advertising

A No Nonsense Guide to Chinese Display Advertising

This is the eighth in a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event in NYC. China Digital Review will explore all the components necessary in

Chinese censorship is a business risk

China Censorship: Gauging Your Business Risk

Two multiple choice questions to gauge your online vulnerability to Chinese censorship. Check letters that apply. 1. Does anything contained on your website’s pages incite: A. Breaking

China SEM is super targeted marketing

Chinese SEM – Straight to the Target

Road to Global Brand Commerce: China Part VII – Search Engine Marketing This is the seventh in a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event

different models for B2B in china online

Going B2B in China with Your B2C Product

  The truth is always somewhere between the extremes. Businesses new to China usually float between these two extremes: 1. China is too big, scary and expensive, e.g. “The government

China's digital landscape is transformative yet knowable with the right data tools

Winning With Data I: Know China’s Digital Landscape

  This 3-part “Winning With Data” series is based on a presentation by Jacob Cooke, CEO of Web Presence In China. The overarching concept of ‘Winning With Data’, rests on 3

Chinese Consumers

The Two Worst Lies About Chinese Consumers

Was the 2008 Olympics for nothing? What happened to “One World, One Dream”? For those who remain baffled by the slogan, “One World” refers to the homogenization of all global culture –

China Cross Border Ecommerce

China Cross Border Ecommerce – A New Hope

  We Have Answers, Chinese Cross Border Changes the Question Like business plans, China Internet reporting can become obsolete right after publishing. Venturebeat published our article about

JayChou+Wedding

Street Value: China Trends in 5 Slides

The Love & Marriage Edition Street Value brings you China Internet trends from Chinese people who grew up online and use digital marketing tactics every day. About the Author Jean Shen is the

Singles Day Alibaba

Singles Day Remembered: A Hard Truth About Alibaba

  The problem with big numbers is that they often cause us to lose sound judgment. For example, even people who know lotteries are a tax on the poor will go buy a few tickets when the

Global Brand Commerce V

The Road to Global Brand Commerce: China Pt.V

Choosing a Model – 3rd Party Platform   This is the fifth in a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event in NYC. China Digital Review will

  • Weibo Sucks for Users and Brands
  • Chinese display advertising
  • Chinese censorship is a business risk
  • China SEM is super targeted marketing
  • different models for B2B in china online
  • China's digital landscape is transformative yet knowable with the right data tools
  • rock climbing is popular online in china
  • Chinese Consumers
  • China Cross Border Ecommerce
  • JayChou+Wedding
  • Singles Day Alibaba
  • Global Brand Commerce V

article
The Global Chinese Consumer: Three McKinsey-Proven Takeaways

Have you ever cheered for Germany in a Brazilian soccer stadium? Then you know the day to day of China Digital Review. In a massive stadium chanting “Change for Chinaaaa, ancient culllturrrre!” we shout ourselves hoarse – “Chinese consumer (clap clap clap) global consumer (clap clap clap)!” The Brazilians...

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Chinese Consumers

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The Two Worst Lies About Chinese Consumers

Was the 2008 Olympics for nothing? What happened to “One World, One Dream...
Chengdu global center mall

article
Chengdu – the New Global Center

Q: When is a 2nd tier city no longer 2nd tier? A: When it’s a Global Center...
china psychiatric health market

article
Coffee, Wine, Pills and the New Chinese Consumer

Full disclosure, beverage industry readers: the coffee and wine referred to i...
Diaosi, like Friends, have surprising amounts of discretionary income.

article
Marketing to China’s Losers

Diaosi, like Friends, have surprising amounts of discretionary income. It’...

article
Why Weibo Sucks

Apologies for the Buzzfeed title, but Weibo does suck. To clarify, it sucks for the hundreds of millions of Chinese users who used to love it, and for you the western brand by extension. For Chinese users, though, Weibo is that tragic friend who used to be cool, but...

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Canadians shouldn't consider the Chinese market too risky

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Is China Too Risky? Is Canada Too Cold?

Most Canadians’ attitude to selling in China is like most Chinese attitudes...
China solved

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China Solved: Clarity through Analytics

  Nobody marketing in the U.S. proposes understanding of American cultur...
China digital stories

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2014’s Top 5 China Digital Stories, for 2015

  Warning: This isn’t a review of 2014’s top Chinese platforms, apps...
Dao of China Distributor

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The Dao and Your Chinese Distributor

  More numerous than the stars in the firmament are the lamentations of ...

article
China Cross Border Ecommerce – A New Hope

  We Have Answers, Chinese Cross Border Changes the Question Like business plans, China Internet reporting can become obsolete right after publishing. Venturebeat published our article about China cross border ecommerce options a few weeks ago. We went on at length about the problems of those options – that...

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Singles Day Alibaba

article
Singles Day Remembered: A Hard Truth About Alibaba

  The problem with big numbers is that they often cause us to lose sound...
Chinese Group Buying

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The $7 Whatever Million Chinese Group Buying Deal

  Let’s see…revenue $7.4 billion, market cap $7 billion, latest fund...
The new iFeng Max-e-pad.

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The 4 Truths of China Mobile Commerce

The new wearable iFeng Max-e-pad.   “M-commerce” is replacing “e-...
Abercrombie selling sixpack and shorts at a China opening.

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China Digital Case Study: Abercrombie & Fitch

Abercrombie & Fitch selling sixpacks and shorts at a China opening. &nbs...
JayChou+Wedding

Street Value: China Trends in 5 Slides

The Love & Marriage Edition Street Value brings you China Internet trends...
Celebrity final

Net Value: The Chinese Internet in 8 Slides

Spoiler: It’s impossible to accurately represent the Chinese Internet in 8 ...
Ad Value the Chinese Consumer

Ad Value: The Chinese Consumer in 4 Slides

  The Mall Roll Up Banner Edition   China faces a paradox in brick-...
Ad Value the Chinese Consumer

Ad Value: The Chinese Consumer in Four Slides

The Elevator Addition – the proof is in the glare! Learn how Chinese ad...

article
A No Nonsense Guide to Chinese Display Advertising

This is the eighth in a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event in NYC. China Digital Review will explore all the components necessary in establishing a customized platform for tapping China’s massive online market, based on best practice gleaned from strategies employed...

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China SEM is super targeted marketing

article
Chinese SEM – Straight to the Target

Road to Global Brand Commerce: China Part VII – Search Engine Marketing Thi...
different models for B2B in china online

article
Going B2B in China with Your B2C Product

Selling domestic tranquility wholesale.   The truth is always somewhere...
a Chinese ecommerce model can include stand alone options

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China Ecommerce Model – How to Stand Alone

  This is the sixth in a ten part series intended to prepare stakeholder...
China's digital landscape is transformative yet knowable with the right data tools

article
Winning With Data I: Know China’s Digital Landscape

  This 3-part “Winning With Data” series is based on a presentation ...

article
China Censorship: Gauging Your Business Risk

Two multiple choice questions to gauge your online vulnerability to Chinese censorship. Check letters that apply. 1. Does anything contained on your website’s pages incite: A. Breaking China’s laws or administrative regulations B. Government overthrow C. Division of China or harm of national reunification (getting Taiwan back) D. Hatred...

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China SaaS Market

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The Coming SaaS Market in China

When will we Westerners learn our lesson about China? If there’s a big...
Someone who can handle pirates better have your back.

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How to Get Your Tech Into China

  Learn from the big boys’ cautionary tales, and don’t try China wit...
There's  a crackdown on ecommerce platform re-sellers.

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Death of the Daigou, Dusk for China’s Gray Market

The Chinese government and Alibaba are joining forces to make ecommerce Weste...
The China market is probably too hot for you.

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How Desirable is China?

The China market is probably too hot for you. A survey of 1150 business deci...