Why Weibo Sucks
Apologies for the Buzzfeed title, but Weibo does suck. To clarify, it sucks for the hundreds of millions of Chinese users who used to love it, and for you the western brand by extension. For
A No Nonsense Guide to Chinese Display Advertising
This is the eighth in a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event in NYC. China Digital Review will explore all the components necessary in
China Censorship: Gauging Your Business Risk
Two multiple choice questions to gauge your online vulnerability to Chinese censorship. Check letters that apply. 1. Does anything contained on your website’s pages incite: A. Breaking
Chinese SEM – Straight to the Target
Road to Global Brand Commerce: China Part VII – Search Engine Marketing This is the seventh in a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event
Going B2B in China with Your B2C Product
The truth is always somewhere between the extremes. Businesses new to China usually float between these two extremes: 1. China is too big, scary and expensive, e.g. “The government
Winning With Data I: Know China’s Digital Landscape
This 3-part “Winning With Data” series is based on a presentation by Jacob Cooke, CEO of Web Presence In China. The overarching concept of ‘Winning With Data’, rests on 3
The Two Worst Lies About Chinese Consumers
Was the 2008 Olympics for nothing? What happened to “One World, One Dream”? For those who remain baffled by the slogan, “One World” refers to the homogenization of all global culture –
China Cross Border Ecommerce – A New Hope
We Have Answers, Chinese Cross Border Changes the Question Like business plans, China Internet reporting can become obsolete right after publishing. Venturebeat published our article about
Street Value: China Trends in 5 Slides
The Love & Marriage Edition Street Value brings you China Internet trends from Chinese people who grew up online and use digital marketing tactics every day. About the Author Jean Shen is the
Singles Day Remembered: A Hard Truth About Alibaba
The problem with big numbers is that they often cause us to lose sound judgment. For example, even people who know lotteries are a tax on the poor will go buy a few tickets when the
The Road to Global Brand Commerce: China Pt.V
Choosing a Model – 3rd Party Platform This is the fifth in a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event in NYC. China Digital Review will
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The Global Chinese Consumer: Three McKinsey-Proven Takeaways
Have you ever cheered for Germany in a Brazilian soccer stadium? Then you know the day to day of China Digital Review. In a massive stadium chanting “Change for Chinaaaa, ancient culllturrrre!” we shout ourselves hoarse – “Chinese consumer (clap clap clap) global consumer (clap clap clap)!” The Brazilians...
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The Two Worst Lies About Chinese Consumers
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Chengdu – the New Global Center
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Coffee, Wine, Pills and the New Chinese Consumer
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Marketing to China’s Losers
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Why Weibo Sucks
Apologies for the Buzzfeed title, but Weibo does suck. To clarify, it sucks for the hundreds of millions of Chinese users who used to love it, and for you the western brand by extension. For Chinese users, though, Weibo is that tragic friend who used to be cool, but...
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Is China Too Risky? Is Canada Too Cold?
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China Solved: Clarity through Analytics
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2014’s Top 5 China Digital Stories, for 2015
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The Dao and Your Chinese Distributor
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China Cross Border Ecommerce – A New Hope
We Have Answers, Chinese Cross Border Changes the Question Like business plans, China Internet reporting can become obsolete right after publishing. Venturebeat published our article about China cross border ecommerce options a few weeks ago. We went on at length about the problems of those options – that...
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Singles Day Remembered: A Hard Truth About Alibaba
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The $7 Whatever Million Chinese Group Buying Deal
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The 4 Truths of China Mobile Commerce
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China Digital Case Study: Abercrombie & Fitch
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Street Value: China Trends in 5 Slides
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Net Value: The Chinese Internet in 8 Slides
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Ad Value: The Chinese Consumer in 4 Slides
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Ad Value: The Chinese Consumer in Four Slides
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A No Nonsense Guide to Chinese Display Advertising
This is the eighth in a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event in NYC. China Digital Review will explore all the components necessary in establishing a customized platform for tapping China’s massive online market, based on best practice gleaned from strategies employed...
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Chinese SEM – Straight to the Target
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Going B2B in China with Your B2C Product
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China Ecommerce Model – How to Stand Alone
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Winning With Data I: Know China’s Digital Landscape
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China Censorship: Gauging Your Business Risk
Two multiple choice questions to gauge your online vulnerability to Chinese censorship. Check letters that apply. 1. Does anything contained on your website’s pages incite: A. Breaking China’s laws or administrative regulations B. Government overthrow C. Division of China or harm of national reunification (getting Taiwan back) D. Hatred...
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The Coming SaaS Market in China
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How to Get Your Tech Into China
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Death of the Daigou, Dusk for China’s Gray Market
