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a new model for Chinese ecommerce

A New Model for Chinese Ecommerce

What does it mean when the mighty Amazon sets up a store on Tmall? When doughty rival and supposedly staunch JD ally Tencent does the same? It means Alibaba is the emperor of China ecommerce, of

Soldiers raise the flag for China's national anthem

The Lessons Behind China’s National Anthem

-by Ernie Diaz You’d think if a country were going to choose a song for itself, the song would reflect its best traits. Venezuela’s would be about beautiful women and pristine beaches,

Reuters thinks Chinese consumers are only different by income level

Reuters Doesn’t Know Chinese Consumers

“Henry” – High-earners, not rich yet. That’s the latest term for targeting Chinese consumers of luxury products, according to Reuters. At least we’re past just segmenting China into

3 rules for China B2B landing page design

3 Rules for High Converting Chinese B2B Landing Pages

Disclosure: it was tough to choose “rules”, rather than “easy steps” for this article, as the latter words in a title usually get significantly more clicks. But honesty prevails even over

elevator in empty Chinese mall

Street Value: Chinese Mall vs TMall

EMS (‘Empty Mall Syndrome’) is as rampant in China as it is Stateside. The ailment is especially pernicious to flagship brands compelled by the bible of branding to open in high-end retail

Chinese in the cinema

3 Signs That Chinese Viewers Are Equally Entertained

What does it tell you when a Michael Bay film is China’s biggest box office hit of 2014? Transformers 3 took China for $301m, without a nod to traditional Confucian values, just the same

a guide to Chinese social media

The No Nonsense Guide to Chinese Social Media, Part 1

This is the ninth a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event in NYC. China Digital Review will explore all the components necessary in

Chinese hospitality insider

5 Questions for a Chinese Hospitality Insider

  Leon Wang is a Beijing-based professor of marketing, finance, leadership, entrepreneurship, and hotel operation, capping off a career in the hospitality industry – an all around

smartwatch for China wearable device market

3 Truths of China’s Wearable Device Market

Despite best efforts, Google Glass, Oculus Rift, and other wearable devices have yet to sway the public in significant numbers from their ‘hand machines’ (a literal translation of mobile

Weibo Sucks for Users and Brands

Why Weibo Sucks

Apologies for the Buzzfeed title, but Weibo does suck. To clarify, it sucks for the hundreds of millions of Chinese users who used to love it, and for you the western brand by extension. For

Chinese display advertising

A No Nonsense Guide to Chinese Display Advertising

This is the eighth in a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event in NYC. China Digital Review will explore all the components necessary in

Chinese censorship is a business risk

China Censorship: Gauging Your Business Risk

Two multiple choice questions to gauge your online vulnerability to Chinese censorship. Check letters that apply. 1. Does anything contained on your website’s pages incite: A. Breaking

  • a new model for Chinese ecommerce
  • Soldiers raise the flag for China's national anthem
  • Reuters thinks Chinese consumers are only different by income level
  • 3 rules for China B2B landing page design
  • elevator in empty Chinese mall
  • Chinese in the cinema
  • a guide to Chinese social media
  • Chinese hospitality insider
  • smartwatch for China wearable device market
  • Weibo Sucks for Users and Brands
  • Chinese display advertising
  • Chinese censorship is a business risk

article
Reuters Doesn’t Know Chinese Consumers

“Henry” – High-earners, not rich yet. That’s the latest term for targeting Chinese consumers of luxury products, according to Reuters. At least we’re past just segmenting China into “one million millionaires” and proles, as was trendy circa 2012. (Scroll to bold headline now to skip short rant, for takeaways...

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Chinese hospitality insider

article
5 Questions for a Chinese Hospitality Insider

  Professor Li Wang Leon Wang is a Beijing-based professor of marketing...
Starbucks shows Chinese global consumers

article
The Global Chinese Consumer: Three McKinsey-Proven Takeaways

Have you ever cheered for Germany in a Brazilian soccer stadium? Then you kno...
Chinese Consumers

article
The Two Worst Lies About Chinese Consumers

Was the 2008 Olympics for nothing? What happened to “One World, One Dream...
Chengdu global center mall

article
Chengdu – the New Global Center

Q: When is a 2nd tier city no longer 2nd tier? A: When it’s a Global Center...

article
3 Truths of China’s Wearable Device Market

Despite best efforts, Google Glass, Oculus Rift, and other wearable devices have yet to sway the public in significant numbers from their ‘hand machines’ (a literal translation of mobile phone, 手机,in Mandarin.) In spite of that fact, wearable devices continue to grow as a consumer tech segment, nowhere more...

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Weibo Sucks for Users and Brands

article
Why Weibo Sucks

Apologies for the Buzzfeed title, but Weibo does suck. To clarify, it sucks f...
Canadians shouldn't consider the Chinese market too risky

article
Is China Too Risky? Is Canada Too Cold?

Most Canadians’ attitude to selling in China is like most Chinese attitudes...
China solved

article
China Solved: Clarity through Analytics

  Nobody marketing in the U.S. proposes understanding of American cultur...
China digital stories

article
2014’s Top 5 China Digital Stories, for 2015

  Warning: This isn’t a review of 2014’s top Chinese platforms, apps...

article
A New Model for Chinese Ecommerce

What does it mean when the mighty Amazon sets up a store on Tmall? When doughty rival and supposedly staunch JD ally Tencent does the same? It means Alibaba is the emperor of China ecommerce, of course. But keep in mind that the empire is growing at Yuan Dynasty...

Read More
China Cross Border Ecommerce

article
China Cross Border Ecommerce – A New Hope

  We Have Answers, Chinese Cross Border Changes the Question Like busine...
Singles Day Alibaba

article
Singles Day Remembered: A Hard Truth About Alibaba

  The problem with big numbers is that they often cause us to lose sound...
Chinese Group Buying

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The $7 Whatever Million Chinese Group Buying Deal

  Let’s see…revenue $7.4 billion, market cap $7 billion, latest fund...
The new iFeng Max-e-pad.

article
The 4 Truths of China Mobile Commerce

The new wearable iFeng Max-e-pad.   “M-commerce” is replacing “e-...

Street Value: Chinese Mall vs TMall

EMS (‘Empty Mall Syndrome’) is as rampant in China as it is Stateside. The ailment is especially pernicious to flagship brands compelled by the bible of branding to open in high-end retail outlets. Yes, your $2.99 Walmart Miley Cyrus t-shirt was made in China, but selling your goods out...

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JayChou+Wedding

Street Value: China Trends in 5 Slides

The Love & Marriage Edition Street Value brings you China Internet trends...
Celebrity final

Net Value: The Chinese Internet in 8 Slides

Spoiler: It’s impossible to accurately represent the Chinese Internet in 8 ...
Ad Value the Chinese Consumer

Ad Value: The Chinese Consumer in 4 Slides

  The Mall Roll Up Banner Edition   China faces a paradox in brick-...

article
3 Rules for High Converting Chinese B2B Landing Pages

Disclosure: it was tough to choose “rules”, rather than “easy steps” for this article, as the latter words in a title usually get significantly more clicks. But honesty prevails even over optimization at China Digital Review. Here’s some seldom-heard honesty regarding Chinese consumers: they’re very different! No, not different...

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a guide to Chinese social media

article
The No Nonsense Guide to Chinese Social Media, Part 1

This is the ninth a ten part series intended to prepare stakeholders for Remo...
Chinese display advertising

article
A No Nonsense Guide to Chinese Display Advertising

This is the eighth in a ten part series intended to prepare stakeholders for ...
China SEM is super targeted marketing

article
Chinese SEM – Straight to the Target

Road to Global Brand Commerce: China Part VII – Search Engine Marketing Thi...
different models for B2B in china online

article
Going B2B in China with Your B2C Product

Selling domestic tranquility wholesale.   The truth is always somewhere...

article
China Censorship: Gauging Your Business Risk

Two multiple choice questions to gauge your online vulnerability to Chinese censorship. Check letters that apply. 1. Does anything contained on your website’s pages incite: A. Breaking China’s laws or administrative regulations B. Government overthrow C. Division of China or harm of national reunification (getting Taiwan back) D. Hatred...

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China SaaS Market

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The Coming SaaS Market in China

When will we Westerners learn our lesson about China? If there’s a big...
Someone who can handle pirates better have your back.

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How to Get Your Tech Into China

  Learn from the big boys’ cautionary tales, and don’t try China wit...
There's  a crackdown on ecommerce platform re-sellers.

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Death of the Daigou, Dusk for China’s Gray Market

The Chinese government and Alibaba are joining forces to make ecommerce Weste...
The China market is probably too hot for you.

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How Desirable is China?

The China market is probably too hot for you. A survey of 1150 business deci...