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using the Chinese Internet for thought leadership

Chinese Online Thought Leadership

Part 10 of a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce events. China Digital Review will explore all the components necessary in establishing a

Tmall has a big market for air filtration and water purification products

Tmall Data: Air Filter & Water Purification Market

If there’s one thing you learn from the western media about China, it’s that we have plenty of crises to deal with. If you’re selling to our pollution crisis, this post is for you,

succeeding on WeChat with content marketing

How to Find Your Station on the WeChat Hype Train

Part II of A No Nonsense Guide to Chinese Social Media… …which is Part 9 of a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event. China Digital

Martha Stewart on her blog banner

Western Women Poised to Win China: Martha Stewart

You’re better off taking political views from hobos than from celebrities. When it comes to ecommerce and China, however, some celebs are intuitively grasping truths that continue to elude much

rp_Screen-Shot-2015-04-08-at-8.24.48-am-640x402.jpg

To Win in China, Understand Korean Culture

Or, for a more scalable advantage, understand the popularity of Korean culture in China. We hear ya, Confucius Institute, Korean culture is Chinese culture, yada yada. But if we’re talking

Screen Shot 2015-04-07 at 8.37.57 am

Don’t Get Married in Hui An

-by Ernie Diaz With so much custom aimed at keeping men and women from making like birds and bees, it’s a wonder China is the world’s most populous nation. The bafflement deepens on

trends in china online education

How To Leverage Trends In China Online Education

It’s so easy to get caught napping by China’s anabolic online ecosystem. Those dreaming of starting China’s definitive online university, language training site, or education platform have

china digital strategy focus on deodorizers

China Digital Strategy Focus: Deodorization

Winning China consumer market share with deodorization products presents a classic challenge to the western organization. The challenge is tripartite: 1. Plenty of cheap domestic options 2. Lack

Teochew girls in traditional garb.

Teochew, Not Hokkienese – and Why You Should Care

-by Ernie Diaz The farther one travels The less one knows The less one really knows -The Beatles, The Inner Light   George Harrison was right, but not in the way you’re probably thinking.

mogujie exemplifies the community based approach of ecommerce

Community Ecommerce is the New Alibaba

Disclosure: The following isn’t for people who want to pick winning stocks, but rather for people who want to pick winning online strategies for China.  Takeaways first, in deference to the

a new model for Chinese ecommerce

A New Model for Chinese Ecommerce

What does it mean when the mighty Amazon sets up a store on Tmall? When doughty rival and supposedly staunch JD ally Tencent does the same? It means Alibaba is the emperor of China ecommerce, of

Soldiers raise the flag for China's national anthem

The Lessons Behind China’s National Anthem

-by Ernie Diaz You’d think if a country were going to choose a song for itself, the song would reflect its best traits. Venezuela’s would be about beautiful women and pristine beaches,

  • using the Chinese Internet for thought leadership
  • Tmall has a big market for air filtration and water purification products
  • succeeding on WeChat with content marketing
  • Martha Stewart on her blog banner
  • rp_Screen-Shot-2015-04-08-at-8.24.48-am-640x402.jpg
  • Screen Shot 2015-04-07 at 8.37.57 am
  • trends in china online education
  • china digital strategy focus on deodorizers
  • Teochew girls in traditional garb.
  • mogujie exemplifies the community based approach of ecommerce
  • a new model for Chinese ecommerce
  • Soldiers raise the flag for China's national anthem

To Win in China, Understand Korean Culture

Or, for a more scalable advantage, understand the popularity of Korean culture in China. We hear ya, Confucius Institute, Korean culture is Chinese culture, yada yada. But if we’re talking about ecommerce numbers, the Chinese are kookoo for K-pop, as in Korean popular culture. The number one store on...

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Reuters thinks Chinese consumers are only different by income level

Reuters Doesn’t Know Chinese Consumers

“Henry” – High-earners, not rich yet. That’s the latest term for targ...
Chinese hospitality insider

5 Questions for a Chinese Hospitality Insider

  Professor Li Wang Leon Wang is a Beijing-based professor of marketing...
Starbucks shows Chinese global consumers

The Global Chinese Consumer: Three McKinsey-Proven Takeaways

Have you ever cheered for Germany in a Brazilian soccer stadium? Then you kno...
Chinese Consumers

The Two Worst Lies About Chinese Consumers

Was the 2008 Olympics for nothing? What happened to “One World, One Dream...

Western Women Poised to Win China: Martha Stewart

You’re better off taking political views from hobos than from celebrities. When it comes to ecommerce and China, however, some celebs are intuitively grasping truths that continue to elude much of the western corporate set, to wit: 1.China’s mushrooming consumer base represents a big challenge, but a much bigger opportunity 2.Evolving...

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elevator in empty Chinese mall

Street Value: Chinese Mall vs TMall

EMS (‘Empty Mall Syndrome’) is as rampant in China as it is Stateside. Th...
smartwatch for China wearable device market

3 Truths of China’s Wearable Device Market

70 years later – still no Dick Tracy watch. Despite best efforts, Goog...
Weibo Sucks for Users and Brands

Why Weibo Sucks

Apologies for the Buzzfeed title, but Weibo does suck. To clarify, it sucks f...
Canadians shouldn't consider the Chinese market too risky

Is China Too Risky? Is Canada Too Cold?

Most Canadians’ attitude to selling in China is like most Chinese attitudes...

Tmall Data: Air Filter & Water Purification Market

If there’s one thing you learn from the western media about China, it’s that we have plenty of crises to deal with. If you’re selling to our pollution crisis, this post is for you, specifically if you’re selling air filtration or water purification products. With Tmall accounting for half...

Read More
mogujie exemplifies the community based approach of ecommerce

Community Ecommerce is the New Alibaba

Disclosure: The following isn’t for people who want to pick winning stocks,...
a new model for Chinese ecommerce

A New Model for Chinese Ecommerce

What does it mean when the mighty Amazon sets up a store on Tmall? When dough...
China Cross Border Ecommerce

China Cross Border Ecommerce – A New Hope

  We Have Answers, Chinese Cross Border Changes the Question Like busine...
Singles Day Alibaba

Singles Day Remembered: A Hard Truth About Alibaba

  The problem with big numbers is that they often cause us to lose sound...

Chinese Online Thought Leadership

Part 10 of a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce events. China Digital Review will explore all the components necessary in establishing a customized multichannel platform for tapping China’s massive online market. Thought Leadership vs. Social Media  To lump Thought Leadership in with social media is an...

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succeeding on WeChat with content marketing

How to Find Your Station on the WeChat Hype Train

Part II of A No Nonsense Guide to Chinese Social Media… …which is Part 9 ...
trends in china online education

How To Leverage Trends In China Online Education

It’s so easy to get caught napping by China’s anabolic online ecosystem. ...
china digital strategy focus on deodorizers

China Digital Strategy Focus: Deodorization

We don’t have dryers in China. But if we did, we’d want the pill...
3 rules for China B2B landing page design

3 Rules for High Converting Chinese B2B Landing Pages

Disclosure: it was tough to choose “rules”, rather than “easy steps” ...

China Censorship: Gauging Your Business Risk

Two multiple choice questions to gauge your online vulnerability to Chinese censorship. Check letters that apply. 1. Does anything contained on your website’s pages incite: A. Breaking China’s laws or administrative regulations B. Government overthrow C. Division of China or harm of national reunification (getting Taiwan back) D. Hatred...

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China SaaS Market

The Coming SaaS Market in China

When will we Westerners learn our lesson about China? If there’s a big...
Someone who can handle pirates better have your back.

How to Get Your Tech Into China

  Learn from the big boys’ cautionary tales, and don’t try China wit...
There's  a crackdown on ecommerce platform re-sellers.

Death of the Daigou, Dusk for China’s Gray Market

The Chinese government and Alibaba are joining forces to make ecommerce Weste...
The China market is probably too hot for you.

How Desirable is China?

The China market is probably too hot for you. A survey of 1150 business deci...

Don’t Get Married in Hui An

-by Ernie Diaz With so much custom aimed at keeping men and women from making like birds and bees, it’s a wonder China is the world’s most populous nation. The bafflement deepens on contemplating the people of Hui An, in Fujian Province. There, even the wedding ceremony doesn’t confer...

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Teochew girls in traditional garb.

Teochew, Not Hokkienese – and Why You Should Care

Teochew girls in traditional garb. -by Ernie Diaz The farther one travels Th...
Soldiers raise the flag for China's national anthem

The Lessons Behind China’s National Anthem

-by Ernie Diaz You’d think if a country were going to choose a song for its...
Duck soup for spring in China

Spring is Here – Duck!

-by Ernie Diaz Spring has come to China. Never mind that bitter Mongolian win...
Panda Diplomacy Great Moments and History

Great Moments in Panda Diplomacy

-by Ernie Diaz The Chinese have always known it’s better to give than recei...