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Taylor Swift will soon be selling signature apparel online in China. Entering the China market is a bold move for a multinational corporation, let alone a 25-year-old chanteuse. No doubt she and her marketing team are getting a lot of advice on the associated risks. Fortunately, the answers to...

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Alibaba is neither taking over the world nor tanking.  We do a lot of reporting on Alibaba. Some is to clear up confusion about its different platforms, and where a western company belongs on them, to wit: – NOT Taobao (lowest profit margin wins) – NOT Tmall Global (we...

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China’s Regulations on Imports have Loopholes, but for How Long? Anna Zhao of the China-Britain Business Council puts it best. “Currently, there’s a seesaw dynamic between Chinese market demand for cross border products, and government regulation of that market’s development.”  “Both are putting pressure on the other,” she said,...

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Tencent beat expectations this quarter, but beatings are open to interpretation. Just ask a Pacquiao fan. China bulls can spin the news thusly: rumors of China’s imminent economic death are greatly exaggerated. Pandas can spin it as a sign that the Chinese are more fixated on their phones than...

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    1. It Covers A Lot of Ground  Tech In Asia hates the term ‘O2O’ – online to offline, because it’s too vague. It refers to online location, promotion, and payment services that enhance the user’s offline experience of a product or service, be that through improved choice,...

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If there’s one thing you learn from the western media about China, it’s that we have plenty of crises to deal with. If you’re selling to our pollution crisis, this post is for you, specifically if you’re selling air filtration or water purification products. With Tmall accounting for half...

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Disclosure: The following isn’t for people who want to pick winning stocks, but rather for people who want to pick winning online strategies for China.  Takeaways first, in deference to the time-poor marketing exec: 1. Mogujie’s Pinterest-style approach underlines closing gap in UX preferences 2. Mogujie’s focused social media...

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What does it mean when the mighty Amazon sets up a store on Tmall? When doughty rival and supposedly staunch JD ally Tencent does the same? It means Alibaba is the emperor of China ecommerce, of course. But keep in mind that the empire is growing at Yuan Dynasty...

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