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For anyone new to digital business or weaned on western media, China is the greatest market opportunity of the 21st century. Never mind those GDP slow-down reports. That’s the effect of China’s government-mandated transition to a consumer economy. And ecommerce is the planned engine of that consumer economy. The...

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#11 Dang Dang Sales in 2013: $600m YOY Growth: 46% Daily Page Views: 2.3m Members: 15.7m Monthly Orders: 1.93m What started out as primarily an online bookstore obviously branched out, into household merchandise, cosmetics, digital, appliances, and more. Is it for you?  Once strictly retail, Dang Dang is now...

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Tmall’s cons were a lot clearer just a few years ago: • limited user experience, • gray market competition • kicking commissions to Alibaba while operating within their many strictures.   Tmall – an Evolving Platform But Tmall’s evolving integration abilities have greatly expanded the extent to which a...

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The Vienna hotel chain is Chinese-owned, which in itself speaks volumes about the Chinese love for western branding. But this post describes how the chain is using China’s hottest social app, WeChat. Vienna claims to have booked RMB10m of business so far in 2014, over 1,000 rooms a day....

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Social media is seen as a must-have channel for marketing in China. But China’s “go-to” platform, Sina Weibo, is losing traction, especially for commercial purposes. WeChat, the current social media favorite, has many restrictions for commercial promotion. Meanwhile, Tmall has its own social medium, WeiTao, which Chinese consumers use...

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