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See part 1 for a brief rundown on why you should be thinking “incremental” and “scalable” rather than “big launch” for your China online strategy. Components of a Growth Hacking Strategy for China Cross Border Logistics: establishing then maintaining a China entity, then registering products, precludes a growth hacking...

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Social media for businesses, whether in China or the West, is a lot like marriage: darned if you do, darned if you don’t. If you do, you’re making a commitment to sharing, caring, and time and energy spent to keep the relationship(s) strong. But hey, getting married and getting...

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The good news: cross border ecommerce can be super scalable, and leverages the SME’s key advantage – not being in China. The bad news: there is no magical set-it-and-forget-it cross border solution. There are, however, new companies coming out of the woodwork every week, promising to have what the...

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Ever gone a long way, through a lot of trouble, for a party where you didn’t really know anyone? It takes courage and social skills to go from feeling lost, to making connections and enjoying yourself.  It also takes courage and skill to make it on any Chinese 3rd...

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A very common question from SMEs is, “Why can’t I just find a Chinese distributor to buy my products and take it from there?”  A fair question, to be sure. Logical, too. Of the estimated $1.6 trillion in China’s online transactions for 2014, more than 70% were B2B.  China’s...

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“Cross border” e-commerce gets confusing, fast. The grey cloud of government regulation makes the industry hazy to begin with. Then there are the endless layers of different enterprises offering solutions to cross border’s complexities.   However, cross border logistics can be as easy as getting an order from a...

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Part 10 of a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce events. China Digital Review will explore all the components necessary in establishing a customized multichannel platform for tapping China’s massive online market. Thought Leadership vs. Social Media  To lump Thought Leadership in with social media is an...

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Part II of A No Nonsense Guide to Chinese Social Media… …which is Part 9 of a ten part series intended to prepare stakeholders for Remodista’s Global Brand Commerce event. China Digital Review will explore all the components necessary in establishing a customized multichannel platform for tapping China’s massive online market....

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