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The rich and famous are very different from us. They have more money. And fame. Besides that, they tend to make the same mistakes as the rest of us, only on a larger scale. For those of us marketing to China, let Kobe’s early fumbles demonstrate.  1. He Didn’t Stay...

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The path to success in the China market is a challenging one, even more so in light of the disinformation peddled by mainstream media and agencies seeking to keep themselves profitably middle-manning.  To follow the first five, another three China market myths exposed and refuted.  MYTH: Cross Border Is...

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Winning in China means ignoring advice to dig into traditional Chinese culture, and instead delivering universal best practice experience. Today, that experience must center on a ‘Why’ that resonates with your target market. The experience must have a community context that gives the consumer a mode of expression through...

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  MYTH 1: The Chinese need “education”. Truth: The Chinese already know, or can figure it out on their own. Evidence: Ten years ago, experts were calling China a “traditional tea culture”, where coffee would appeal only to international, first tier consumers. Today, China is the 2nd biggest market...

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Chinese tourist alert: do not travel to Los Angeles! Much too dangerous. Just search “Los Angeles” on Baidu – you’ll see. In fact, Chinese tourists are best advised to avoid major U.S. cities altogether. Homicides have spiked 20% this year in New York City.* Baltimore is subject to riots....

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Ecommerce quiz time – when is a flagship site not a flagship site? A: When the harbor is jammed with trading vessels, and the flags all represent the Republic of Direct Sales. JD is by no means a bad choice for Sephora to get into gear with online sales....

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It’s best if you’re not here in China to see it for yourself. The luxury malls aren’t so upsetting. International brands losing money on high rents and low traffic? That’s the ongoing business cost of not getting with the times. The ghost-markets are worse. Not because of the deserted,...

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Online lead generation is a great way forward in China’s booming medical device market. Those who rely primarily on distributors to build the brand are using an outdated playbook, and inevitably find themselves having to take several steps back to regroup. Furthermore, traditional interruptive advertising is just as passé in...

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Male potency is big business online in China. Above are the brands selling on Tmall & Taobao, including total revenue for February, 2015. Notice HuiRen brand’s domination of almost 3/4 of the total market, share based on established recognition and lack of effective competitor marketing, according to research*. February was the...

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