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Born and bred Beijinger Jessica Ruan just moved to Heidelberg, and it’s totally stressing her out.  Culture shock? Language barrier? Heck no. Jessica is one of those fearlessly chipper, boundlessly energetic Chinese women who can move mountains. Moving to a new country – not a problem. The problem is...

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Macy’s is in the midst of setting up on Tmall Global. News on this move also mentions Macy’s declining sales. But even if desperation isn’t driving the brand’s overdue China entry, there are some shamefully under-publicized realities about this market Chief Exec Terry Lundgren is hopefully aware of. The...

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Or, for a more scalable advantage, understand the popularity of Korean culture in China. We hear ya, Confucius Institute, Korean culture is Chinese culture, yada yada. But if we’re talking about ecommerce numbers, the Chinese are kookoo for K-pop, as in Korean popular culture. The number one store on...

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“Henry” – High-earners, not rich yet. That’s the latest term for targeting Chinese consumers of luxury products, according to Reuters. At least we’re past just segmenting China into “one million millionaires” and proles, as was trendy circa 2012. (Scroll to bold headline now to skip short rant, for takeaways...

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