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New Alipay Upgrade Increases eCommerce Opportunities

new Alipay functionality means new opportunities in ecommerceUpgraded Alipay functionality will mean an enhanced array of touch points with Chinese consumers at which to convert for purchase.

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“Through the Merchants tab, one of the two primary tabs featured in the Alipay app to replace the previous “Service Window,” users can learn the locations of nearby restaurants, shops and amusement facilities, obtain e-coupons and settle payments at merchants’ e-shops via Alipay.

All the consuming scenarios, such as buying milk at a supermarket and having a dinner at a restaurant, will be shown on the merchants’ pages to make users more easily enjoy daily life services provided by the merchants. “More and more shops will enter the ‘Merchants’ station, covering virtually all the aspects of consumers’ daily lives,” said Fan Zhiming, president of Ant Financial’s payment business unit.”

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