Categories

article
Unilever Has No Lever for Chinese Online Consumers

Unilever has no lever for Chinese online consumerUnilever is planning comprehensive promotion of its brands via Alibaba, a good tactic, but not enough to out-position the upmarket brands that evolving Chinese online consumers prefer.

Excerpt: “Unilever first opened a virtual store on Alibaba’s Tmall.com online shopping site in 2011 and added a Tmall Global flagship store in 2014. The agreement also appears to be a response to retailers reducing their stocks of the FMCG giant’s products in response to a slowing economy in 2014.”

Full Story

 

 

Share this:

Leave a Comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Send Feedback

Your Email (required)

Message

We will reply to your message via email as soon as possible

Please enter the code shown below

captcha